Nour Abochama

Nour Abochama brings a rare combination to the wellness media space: deep technical expertise in product safety and testing, combined with the ability to make complex science accessible to everyday consumers. As a quality control professional who has spent her career inside laboratories evaluating supplements, cosmetics, and pharmaceuticals, she knows exactly what questions to ask — and what answers actually matter.

Her podcast, Nourify & Beautify, was born from a simple observation: consumers are making health and beauty decisions based on marketing claims, not science. Nour set out to change that by interviewing the scientists, founders, and industry insiders who actually know what's in the products on your shelf.

Through 42 episodes and 71 YouTube videos, Nour has interviewed CEOs of major supplement brands, dermatologists, cosmetic formulators, compliance experts, and wellness innovators — always asking the questions that consumers deserve answers to: Is this ingredient safe? How was this tested? What does the science actually show?

Her professional background at Labophine Garmin Laboratories and American Testing Lab means she evaluates every guest's claims through the lens of someone who has personally run the tests. This is what makes Nourify & Beautify different from other wellness podcasts: it's hosted by someone who knows when a claim is substantiated and when it isn't.